In the pie chart of the marketing world, B2B is the thinnest slice. So let’s break down what B2B is, why B2B marketing is important, and how B2B marketing is different. What is B2B Marketing? B2B (business-to-business) marketing refers to any strategy or content that is aimed at another business, […]
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If you haven’t noticed by now, short-form video content is everywhere. Instagram has optimized its feed for Reels, YouTube shorts are quickly evolving, and TikTok is as popular as ever. 42% of social media marketers who don’t use short-form yet plan on trying it for the first time in 2023 […]
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With marketing reaching new heights of appreciation in the business-to-business world, how are you going to stand out from others? B2B marketing is often clumped into the notion of straightforward and non-creative interaction between businesses. That the same plans, actions, and marketing apply to all in the B2B world. But […]
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Optimizing for user behavior is towards the top of the list of one of the most important aspects/processes to consider when writing your article and viewing in analytics. User behavior consists of retention rates, usage and actions according to Amplitude; (such as purchases/checkouts, form signups, or other clickable actions). Before […]
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The events will feature keynote speeches from industry leaders and bring together restaurant operators to discuss the future of the industry. Cleveland, OH – WTWH Media, LLC, has announced that the Coca-Cola Company will be the Founding Sponsor of the QSR Evolution Conference and NextGen Restaurant Summit. The events, which […]
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Cleveland, OH, and Oxford, MS – WTWH Media, LLC, today announced the acquisition of the PMQ Pizza brand from PMQ, Inc. As a result of the acquisition, WTWH Media has further enhanced its powerful network of retail, hospitality, and foodservice media properties, which now include QSR, FSR, CStore Decisions, Club+Resort […]
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In today’s rapidly evolving digital landscape, B2B marketers are constantly seeking innovative ways to connect with their target audience. With emerging advanced technologies and increasing reliance on various social media platforms, it’s no surprise that fresh, exciting trends are shaping the future of how we approach B2B marketing. And although […]
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As the leader in B2B networking and social selling, LinkedIn is constantly improving how professionals connect, establish their personal brand, and promote their company’s products and services. Now, everyone has the ability to measure the effectiveness of their networking and marketing efforts on the platform with the Social Selling Index […]
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Social media marketing best practices are constantly evolving, and 90% of social media marketers agree that building an active online community is crucial to a successful social media strategy in 2023. Gone are the days when you could post a photo on Instagram and forget about it. In addition to […]
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The integration of ChatGPT has been exploding in almost every industry. Consumers and professionals are all wondering, “Will ChatGPT affect me?” In this blog, we take a deep dive into how B2B marketers are protected and can use ChatGPT, but will never be replaced by this AI machine. 1.Content vs […]
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WTWH Media, LLC announced the signing of a definitive agreement to acquire Aging Media Network, a prominent digital media platform focused on the senior care and behavioral health industries. This strategic acquisition will strengthen WTWH Media’s presence in the healthcare sector and further enhance its ability to provide valuable content […]
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ChatGBT has been one of the top topics these past 8 months. Lately, this artificial intelligence (AI) language model has had peoples’ interest and focus on AI and machine learning (ML). Chatbots are able to process humanlike thinking, fetch answers quickly, and complete what could be considered unfinished work. Some […]
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Staying ahead of emerging platforms and trends is crucial to effectively grow and engage with your target audiences. In the world of B2B digital marketing, we manage multiple different social media platforms each day (Instagram, Twitter, Facebook, LinkedIn, etc.) to maximize our brand and clients’ potential. And now, another one […]
The post Unraveling Threads: How B2B Digital Marketers Can Leverage Meta’s New Social Media Platform appeared first on WTWH Media Marketing Lab.
WTWH Media, LLC has announced the acquisition of HME Business and Mobility Management from 1105 Media, Inc. The two digital B2B media properties are focused on the home medical equipment industry and mobility professionals and rehabilitation suppliers and clinicians. These two additions build upon WTWH’s presence in the healthcare sector […]
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CLEVELAND, OHIO – December 8, 2023 – WTWH Media, a digital-first B2B media and marketing company, is pleased to announce the acquisition of the digital B2B media assets of Engineering.com, a leading digital B2B media company dedicated to serving the global engineering community. This acquisition expands WTWH Media’s reach across […]
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Social media marketing is more than just delivering engaging content to your audience, it’s also about making connections and building a community around your brand. Through social media, you have the opportunity to engage with potential clients, address their needs, and convert interactions into valuable leads. An effective strategy for […]
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For many years in the world of marketing, and with the rise of social media, influencers have been utilized to promote brands and products as a way to reach a new audience. We often see this strategy used in business-to-consumer (B2C) marketing, but how can companies in the business-to-business (B2B) […]
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Change is the only constant in the always-evolving world of social media. Last year brought forth countless trends, AI integration, and the rebranding of Twitter to X alongside the launch of Threads. As media consumption habits continue to shift, here are some top social media trends for B2B marketers to […]
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Social media has the opportunity to connect with current and potential customers, expand an audience, increase ROI, and more. With the number of social media apps steadily increasing, organic posting has become an uphill battle for brands with multiple platforms. Many professionals use a social media management tool like Hootsuite, […]
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Registration is now open for the Digital Transformation Forum, taking place May 1-2 in Boston, Mass. at the Boston Convention and Exhibition Center. The Digital Transformation Forum will bring together engineers, industry leaders and manufacturing professionals who are seeking to harness the full potential of digital transformation. The conference programming […]
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